LocalAd1

U.S. Local Advertising Spend To Increase 7.6% In 2018

Local TV ad spend will accelerate again in 2018 as the political season heats up.

Growth in local video ad spend by year:
1) 2017: ↑ 0.4%
2) 2018: ↑ 7.6%

More on this topic. Report: Local TV Faces Growing Competition for Ad Dollars

Local video ad spend by year:
1)
2018: $35b
2)
2020: $38b (↑10%)

Share of spend for local video ad spend in 2018:
1)
TV: 85%
2) Digital: 8%
3)
Other: 7%

Local advertising is a $149b business in 2017 and video accounts for 23% of that total.

Huge growth opportunity. Digital video only accounts for $1 out of every $53 spent on local advertising.

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