Group of people standing in line and looking at their smart phones

U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, Mobile

Digital advertising (the U.S. only) passed $100B in annual revenue for the first time last year.

U.S. digital ad spend (YoY growth) according to the IAB:
1)
2009 — $22.7B
2)
2010 — $26.0B (↑ 15%)
3) 2011 — $31.7B (↑ 22%)
4) 2012 — $36.6B (↑ 15%)
5) 2013 — $42.8B (↑ 17%)
6) 2014 — $49.5B (↑ 16%)
7) 2015 — $59.6B (↑ 20%)
8) 2016 — $72.6B (↑ 22%)
9) 2017 — $88.3B (↑ 22%)
10) 2018 — $107.5B (↑ 22%)

Mobile share of digital ad spend:
1)
2012–9%
2) 2013–17%
3) 2014–25%
4) 2015–35%
5) 2016–51%
6) 2017–57%
7) 2018–65%

Share of spend by ad format:
1)
Search — 45%
2)
Banner — 31%
3)
Video — 15%
4)
Other — 9%

More #1: IAB: U.S. digital ad revenues surpass $100 billion for first time

More #2: Turf war: Can digital heavyweights fend off linear TV’s online land grab?

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us