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TV watchers are facing a ‘paradox of choice’, Nielsen finds

 

Average time spent w/ video in 2019-Q1 according to Nielsen (YoY growth):
1) 2019-Q1 – 5h 46m (↓ 3%)
2) 2018-Q1 – 5h 57m



Average time spent w/ media (YoY growth):

1) 2019-Q1 – 11h 27m (↑ 3%)
2) 2018-Q1 – 11h 06m

 

Average time spent w/ video by screen (% of total):
1) Live TV  –  4h 27m (77%)
2) OTT/Connected TV – 0h 54m (16%)
3) Smartphone  – 0h 10m (3%)
4) Desktop/Laptop  – 0h 10m (3%)
5) Tablet  – 0h 5m (1%)
 

Daily hours of usage by age group:
1) 
18–34 – 9h 16m
2) 
35–49 – 11h 33m
3) 
50–64 – 12h 51m
4) 
65+  – 12h 41m
5) 
18+  – 11h 27m

% change since 2010 in time spent with TV (h/t: @ballmatthew):

1) 12–17 - ↓ 67%
2) 
18–24 –  ↓ 62%
3) 
25–34 -↓ 51%
4) 
2–11 -↓ 47%
5) 
35–49  – ↓ 29%
6) 
2+  – ↓ 24%
7) 
50–64 - ↓ 8%
8) 
65+  – ↑ 4%

 

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