TV Ad Spend

TV ad spend to drop 3 percent to $70.3 billion in 2019: report 

TV advertising according to eMarketer (YoY growth):
1) 2017 – $70.2B 
2) 2018 – $72.4B (↑ 3%)
3) 2019P – $70.3B (↓ 3%)
4) 2020P – $71.0B (↑ 1%)
5) 2021P – $70.3B (↓ 1%)
6) 2022P – $69.8B (↓ 1%)
7) 2023P – $69.1B (↓ 1%)

TV share of video advertising:
1) 
2019P – 66%
2) 
2020P – 63%
3) 
2021P – 59%
4) 
2022P – 56%
5) 
2023P – 54%

Video: Watch my full keynote speech on the future of the video ad market from RampUp New York.

More #1: Yesterday’s Startup Strategy: Insert TV Buzzword [Here] For Immediate Success

More #2: It’s Time To Integrate CTV Into TV Ad Ecosystem

More #3: Same same but different: Understanding changes to the US video market

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