TIVO

TiVo Video Trends Report: 2019-Q2

Streaming pay-TV (vMVPD) subscription share according to TiVo:
1) 
YouTube TV – 9%
2) 
Hulu Live – 7%
3) 
DirecTV Now – 4%
4) 
PlayStation Vue – 3%
5) 
Sling TV – 3%

Ad-supported streaming (AVOD) adoption by service:
1) Pluto TV – 19%
2) 
Tubi TV – 16%

% of customers who are “very satisfied” by service:
1) AVOD – 35%
2) 
SVOD – 35%
3) 
Traditional pay-TV – 27%
4) 
Streaming pay-TV – 17%
5) 
Broadcast TV – 14%

Other key findings:
1) $33 is the ideal monthly amount
2) 21 is the ideal number of channels

More: Virtual Pay TV Services ‘Use’ Down Versus A Year Ago

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us