tivo

TiVo Q4 2017 Online Video & Pay-TV Trends Report

TiVo is out with their quarterly trends report for Q4–2017.

Other key findings (% change from Q3–2017):
1) 81% only want to pay for specific channels (↓ 1%)
2) $33 is the ideal monthly amount (↑ 6%)
3) 22 is the ideal number of channels (↑ 0%)
4) $1.50 would be the cost/channel/month (↑ 6%)

Flashback: The Average Cable TV Bill is Set to Exceed $140 by 2020

Below are the most popular channels with the ideal price:

Streaming services grew by 5% in 3 months!

Good news for traditional pay-TV: The % of respondents that agreed that content was easy to find on traditional TV grew 11%YoY.

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us