TiVo Q3 2017 Online Video and Pay-TV Trends Report: Consumer Behavior Across Pay-TV, OTT, Connected…

82% of survey respondents would prefer to only pay for cable channels that they watch.

Other key findings:
1) $31 is the ideal monthly amount
2) 22 is the ideal number of channels
3) $1.42 would be the cost/channel/month

Flashback. The Average Cable TV Bill is Set to Exceed $140 by 2020

Below are the most popular channels with the ideal price:

The most popular TV network app is currently used by 6% of pay-TV customers.

Fascinating. Check out the drop off by age for consumers who want to search for content across channels/apps.


Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.


Thank you

We have received your message and will be in touch shortly.


Contact Us