Viewership for the final round of the PGA Championship:
1) 2017–4.9M
2) 2018–8.5M (↑ 73%)
Peak viewership was 12.3M between 6:30–7:00PM.

More: ‘Tiger Effect’ lifts PGA Championship ratings to a 9-year high
Viewership for the final round of the PGA Championship:
1) 2017–4.9M
2) 2018–8.5M (↑ 73%)
Peak viewership was 12.3M between 6:30–7:00PM.
More: ‘Tiger Effect’ lifts PGA Championship ratings to a 9-year high
Blog
The ratings may be down, but total spend at the Upfronts increased again this year.
Total ad spend at Upfronts:
1) 2017–18 — $19.7B
2) 2018–19 — $20.8B (↑ 5%)
michaelbeach
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