tv10

There’s a TV Content Bubble. What Will You Do When It Bursts?

The number of scripted TV shows is projected to grow again in 2017.

The number of scripted TV shows:
1) 2015: 412
2) 2016: 455
3) 2017: ?

Quick math. More scripted TV shows = Further fragmentation of TV ratings.

Quote from Reed Hastings — CEO @ Netflix
“we’re competing with sleep.”

More on this topic:
1) Facebook Is Willing to Spend Big in Video Push

2) Variety’s TV Critics Discuss the Rollout of Facebook’s Watch, the Social Media Giant’s Foray Into Digital Content

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us