Streaming TV OTT CTV

The Smart Money Is On Streaming as AVOD Grows

Share of streamers watching ad-supported (AVOD) content according to Samsung Ads:
1) 
2019-Q2 – 61%
2) 
2019-Q4 – 75%

Share of smart TV viewing time w/ streaming:
1) 
2019-Q4 – 51%
2) 
2020-Q1 – 58%

Quote from Justin Evans – Global Head of Analytics and Insights @ Samsung Ads:
“What this suggests, from an advertiser perspective, is a major challenge that they have one slice of the population that is highly accessible in a linear format. And they have another much larger chunk of the population that seems to be better accessed through streaming. We think it’s posing a challenge to advertisers who more assertively manage their linear and streaming together as a way to accomplish holistic reach,”

Share of streaming viewing time w/ ad-supported (AVOD):
1) 
2019-Q2 – 40%
2) 
2019-Q4 – 44%

Increase in time spent since January 2020:
1) 
Streaming – ↑ 127%
2) 
Linear – ↑ 47%

Wow: According to Samsung Ads, 26% of the smart-TV population accounts for 86% of the time spent w/ linear!

Video: At NewFronts 2020, Samsung Ads Goes Behind the Screens to Usher in the Age of Streaming

More #1: Behind the Screens: Accelerating Viewership Trends—What You Need to Know Now.

More #2: The Incredible Opportunity in Connected TV

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