mobile

The Nielsen Total Audience Report: Q2 2017

New quarterly numbers from Nielsen showing explosive growth for mobile.

Total media usage in Q2:
1)
Q2–2016–10h 16m
2) Q2–2017–10h 48m (↑ 5%)

The big question. How much of this is dual screen?

Time spent by platform in Q2 (2016 vs. 2017):
1)
Live TV — 3h 55m (↓ 6%)
2) Mobile — 2h 27m (↑ 43%)

65+ is the only age group with growing consumption of live TV.

Connected TV households in Q2:
1)
Q2–2016–60.7m
2) Q2–2017–69.5m (↑ 12%)

59% of all U.S. households have at least 1 connected TV.

Broadcast only households in Q2:
1)
Q2–2016–13.6m
2) Q2–2017–15.7m (↑ 15%)

Broadband only households in Q2:
1)
Q2–2016–4.1m
2) Q2–2017–5.9m (↑ 44%)

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