people

The Nielsen CMO Report 2018: The Roadmap for Marketers Who Lead

Key findings from the Nielsen CMO (Chief Marketing Officer) report:
1) 79% plan on investing more in marketing analytics this year
2) 74% have little to no confidence that they have the right marketing technology in place

Importance of marketing and measurement technologies:
1) Reach and Frequency — 82%
2) Ad viewability — 73%
3) Data Management Platforms — 63%

The effectiveness of digital/traditional channels:
1) Social Media — 69%
2) Search — 69%
3) Programmatic — 54%
4) Mobile — 50%
5) Linear TV — 43%
6) OTT/Connected TV — 28%
7) Print — 21%
8) Radio — 19%

% of CMOs that expect budgets to increase:
1) Digital- 82%
2) Traditional — 30%

% of CMOs who spend >60% on specific type:
1) Traditional — 33%
2) Digital — 31%

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us