Netflix-Pluto-TV-OTT-1

The next front of the streaming wars is the battle for ad-supported programming

CTV/OTT ad spend by year according to Magna Global:
1)
2018 — $2.7B
2) 2019 — $3.8B (↑ 41%)
3) 2020 — $5.0B (↑ 32%)

The players in CTV/OTT advertising w/ monthly users:
1)
Hulu — 55M
2)
Amazon — 30M
3)
Roku — 27M
4)
Tubi — 20M
5)
Sony Crackle — 18M
6)
Pluto TV –12M
7)
Xumo — 6M

Share of ad minutes shared between network and distributor:
1)
Ad-supported streaming — 30%
2)
Traditional pay-TV — 13%

More #1: People are flocking to Netflix and Hulu, and it’s a growing concern for advertisers needing to market to the rich

More #2: Remember Free TV? It’s Coming Back in a Big Way

More #3: Industry insiders say free streaming services like Tubi and XumoTV could become M&A targets, as subscription fatigue sets in

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us