Holiday TV Featured Image

The Holiday TV Wars

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Big news: Hallmark Channel, Lifetime, and Netflix are rolling out 20+ new holiday themed movies.

Hallmark Christmas movies per year (YoY change):
1) 2009 – 8
2) 2010 – 12 (↑ 50%)
3) 2011 – 12 ( 0%)
4) 2012 – 12 ( 0%)
5) 2013 – 12 ( 0%)
6) 2014 – 18 ( 50%)
7) 2015 – 21 ( 17%)
8) 2016 – 28 ( 33%)
9) 2017 – 34 ( 21%)
10) 2018 – 37 ( 9%)
11) 2019 – 40 ( 8%)
12) 2020 – 40 – ( 0%)

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Netflix Christmas movies per year (YoY change):
1) 2014 – 1
2) 2015 – ( 0%)
3) 2016 – ( 100%)
4) 2017 – ( 150%)
5) 2018 – 10 ( 100%)
6) 2019 – 10 ( 0%)
7) 2020 – 23 ( 130%)

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Big question: Who is winning the attention battle?

Share of social engagement around holiday content according to Diesel Labs:

1) Netflix – 51%
2) Hallmark Channel – 40%
3) Lifetime – 9%

Holiday Content Wars

 

PSA: Apple TV+ is the new home for ‘A Charlie Brown Christmas’ after 54 years on ABC/CBS.

Flashback: The Legacy of ‘A Charlie Brown Christmas’

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