bet

The high-stakes game for sports betting dollars

Legalized sports betting is coming and the leagues want their cut.

Quote from Adam Silver — Commissioner @ National Basketball Association:
“If we’re going to spend $8 billion this year producing those games, I feel that we should receive a share of the proceeds from a business that’s being generated exclusively on our games.”

Annual cost for NFL TV rights according to Nielsen:
1)
Current — $7.9B
2)
Estimated w/ legalized gambling — $9.3B (↑ 18%)

Estimated sports betting wagers according to Activate (YoY growth):
1)
2018 — $6B
2) 2019P — $10B (↑ 67%)
3) 2020P — $44B (↑ 340%)
4) 2021P — $70B (↑ 59%)
5) 2022P — $119B (↑ 70%)

Flashback #1: Nielsen projects NFL could make billions annually from gambling market

Estimated % increase in revenue:
1) Media rights — ↑ 18%
2) Sponsorship — ↑ 8%
3) Ticket sales — ↑ 7%

Flashback #2: How Betting Will Change the Sports Media Business

Share of TV viewing for sports bettors:
1)
Total viewers — 25%
2)
Total minutes — 47%

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us