Less than 2% of TV advertising is purchased programmatically.
This number is expected to double in 2017.
Projected advertising growth:
1) TV — ↓ 0.5%
2) Digital — ↑ 8.5%
Less than 2% of TV advertising is purchased programmatically.
This number is expected to double in 2017.
Projected advertising growth:
1) TV — ↓ 0.5%
2) Digital — ↑ 8.5%
Blog
Apple will now carry Amazon video app on Apple TV.
The two companies have been negotiating since 2015 when Amazon stopped selling Apple TVs on Amazon.com.
michaelbeach
on
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