Less than 2% of TV advertising is purchased programmatically.
This number is expected to double in 2017.
Projected advertising growth:
1) TV — ↓ 0.5%
2) Digital — ↑ 8.5%
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Michael Beach
Less than 2% of TV advertising is purchased programmatically.
This number is expected to double in 2017.
Projected advertising growth:
1) TV — ↓ 0.5%
2) Digital — ↑ 8.5%
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