Tag Archive: Tech

FreeWheel: Q4–2018 Video Monetization Report

April 3, 2019 12:35 pm Published by Leave your thoughts

Key findings according to FreeWheel:
1) 52% of advertisers and agencies currently combine the buying of digital and linear TV and 91% will do so by 2021
2) 74% of advertisers and agencies say it is important or extremely important to have integrated TV and digital video data and technology

The 2017 U.S. Mobile App Report

March 20, 2018 4:41 pm Published by Leave your thoughts

A recent report from ComScore found that smartphone apps alone capture more than half of digital media time spent.
Top 10 apps:
1) Facebook — 81%
2) YouTube — 71%
3) Facebook Messenger — 68%
4) Google Search — 61%
5) Google Maps — 57%
6) Instagram — 50%
7) Snapchat — 50%
8) Google Play — 47%
9) GMail — 44%
10) Pandora — 41%