April 3, 2019 12:35 pm
Published by Michael Beach
Key findings according to FreeWheel:
1) 52% of advertisers and agencies currently combine the buying of digital and linear TV and 91% will do so by 2021
2) 74% of advertisers and agencies say it is important or extremely important to have integrated TV and digital video data and technology
November 2, 2018 1:09 am
Published by Michael Beach
Fifth generation wireless is coming with speeds 10–100X faster than we have today.
What this means for the pay-TV industry: More competition. Cable companies are going into wireless (see Comcast) and wireless companies are going into pay-TV (see AT&T).
July 11, 2018 3:20 am
Published by Michael Beach
Verizon is shutting down its ad-supported streaming service (Go90).
Go90 launched 3 years ago and peaked at ≈17M unique viewers per month.
March 22, 2018 4:05 pm
Published by Michael Beach
Background — Previously stations groups operated under a regulation that capped them at 39% national audience share. This change should drive further consolidation.
Chart — I posted this on Twitter that showed the potential cap by broadcast group.
March 20, 2018 4:41 pm
Published by Michael Beach
A recent report from ComScore found that smartphone apps alone capture more than half of digital media time spent.
Top 10 apps:
1) Facebook — 81%
2) YouTube — 71%
3) Facebook Messenger — 68%
4) Google Search — 61%
5) Google Maps — 57%
6) Instagram — 50%
7) Snapchat — 50%
8) Google Play — 47%
9) GMail — 44%
10) Pandora — 41%