Key findings according to FreeWheel:
1) 52% of advertisers and agencies currently combine the buying of digital and linear TV and 91% will do so by 2021
2) 74% of advertisers and agencies say it is important or extremely important to have integrated TV and digital video data and technology
Fifth generation wireless is coming with speeds 10–100X faster than we have today.
What this means for the pay-TV industry: More competition. Cable companies are going into wireless (see Comcast) and wireless companies are going into pay-TV (see AT&T).
Verizon is shutting down its ad-supported streaming service (Go90).
Go90 launched 3 years ago and peaked at ≈17M unique viewers per month.
Background — Previously stations groups operated under a regulation that capped them at 39% national audience share. This change should drive further consolidation.
Chart — I posted this on Twitter that showed the potential cap by broadcast group.
A recent report from ComScore found that smartphone apps alone capture more than half of digital media time spent.
Top 10 apps:
1) Facebook — 81%
2) YouTube — 71%
3) Facebook Messenger — 68%
4) Google Search — 61%
5) Google Maps — 57%
6) Instagram — 50%
7) Snapchat — 50%
8) Google Play — 47%
9) GMail — 44%
10) Pandora — 41%
