
Nielsen Total Audience Report for 2018-Q2
December 18, 2018 10:35 pm Leave your thoughtsAverage time spent w/ media in Q2:
1) 2018-Q2–10h 24m
2) 2018-Q1–11h 6m
3) 2017-Q4–10h 47m
4) 2017-Q3–10h 30m
Average time spent w/ media in Q2:
1) 2018-Q2–10h 24m
2) 2018-Q1–11h 6m
3) 2017-Q4–10h 47m
4) 2017-Q3–10h 30m
YouTube has joined the vertical video ad battle with groups such as Facebook, Instagram, Spotify, and Snapchat.
Snapchat pioneered the format back in 2014.
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Big news: Instagram is launching a standalone video app that will allow creators to distribute long-form videos on the platform.
Video lengths on Instagram:
1) Old limit — 60s (15s for stories)
2) New limit — 60m
3) Ideal size — 10m
% of Americans who say it would be “very hard” to give up the following according to Pew:
1) Cellphone — 52%
2) Internet — 50%
3) Television — 31%
4) Social media — 14%
The plan is to stream live content 24/7.
More content. Twitter grew the total hours of content by 60% between Q4 and Q1.