
2Q TV Ad Spending Down As Price of Spots Slides
August 1, 2018 2:04 am Leave your thoughtsOverall ad spend was up 5% versus 2017-Q2.
YoY change in ad spend for 2018-Q2:
1) Digital — ↑ 12%
2) Out of home — ↑ 9%
3) TV — ↓ 1%
4) Radio — ↓ 1%
5) Print — ↓ 22%