Why TV Ad Folks Should Learn Digital Skills — Now
December 18, 2018 10:37 pm Leave your thoughtsA must read article for ad sellers from Dave Morgan @ Simulmedia.
His projection: At least 50% Of TV ad jobs will be gone in 5 years.
Tag Archive: Marketing
Extreme Reach: Q2 2018 Video Benchmarks
November 6, 2018 2:39 am Leave your thoughtsShare of impressions by length in Q3–2018 via Extreme Reach:
1) 30s — 55%
2) 15s — 41%
3) 6s — 2%
4) Other — 2%
The Nielsen CMO Report 2018: The Roadmap for Marketers Who Lead
June 20, 2018 1:07 am Leave your thoughtsKey findings from the Nielsen CMO (Chief Marketing Officer) report:
1) 79% plan on investing more in marketing analytics this year
2) 74% have little to no confidence that they have the right marketing technology in place
Importance of marketing and measurement technologies:
1) Reach and Frequency — 82%
2) Ad viewability — 73%
3) Data Management Platforms — 63%
Attribution Issues Are About to Make Your Head Explode!
February 26, 2018 5:05 pm Leave your thoughtsThe fragmentation of viewership across channels/screens is occurring faster than attribution tools can keep pace.
Super Bowl Least-Watched Championship Since 2009
February 12, 2018 9:06 pm Leave your thoughtsViewership ↓ 7% compared to 2017.
Why You Should Be Prepared for Facebook Ad Prices to Rise
February 12, 2018 9:04 pm Leave your thoughtsHow much will recent changes to Facebook’s newsfeed impact ad prices? The answer could be quite a bit.
The math. Wall Street believes that Facebook’s revenue will continue to rise even as average time spent dropped 5%. This could be accomplished by either increasing the ad load and/or raising the average CPM $.
The Surprising Impact of Buying Attention Vs. Audiences
February 6, 2018 8:09 pm Leave your thoughtsLast week we wrote about second-by-second viewership analysis using ACR data. This week we are going to look at second-by-second analysis for attention using eye-tracking software.
Advertising’s ‘Mad Men’ Bristle at the Digital Revolution
January 29, 2018 4:38 pm Leave your thoughtsBig brands such as McDonalds and Proctor and Gamble are demanding that their various agencies start to offer integrated marketing plans.
This is creating internal conflicts between the “old school” (creative) and “new school” (analytics).
