A must read article for ad sellers from Dave Morgan @ Simulmedia.His projection: At least…
Michael BeachDecember 18, 2018
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Share of impressions by length in Q3–2018 via Extreme Reach:1) 30s — 55%2) 15s — 41%3) 6s — 2%4) Other — 2%
Michael BeachNovember 6, 2018
Key findings from the Nielsen CMO (Chief Marketing Officer) report:1) 79% plan on investing more…
Michael BeachJune 20, 2018
The fragmentation of viewership across channels/screens is occurring faster than attribution tools can keep pace.
Michael BeachFebruary 26, 2018
Viewership ↓ 7% compared to 2017.
Michael BeachFebruary 12, 2018
How much will recent changes to Facebook’s newsfeed impact ad prices? The answer could be…
Michael BeachFebruary 12, 2018
Last week we wrote about second-by-second viewership analysis using ACR data. This week we are…
Michael BeachFebruary 6, 2018
Big brands such as McDonalds and Proctor and Gamble are demanding that their various agencies…
Michael BeachJanuary 29, 2018
Annual spending on print advertising hit $76B in 2017.Print advertising includes:1) Newspaper circulars2) Coupons3) Direct…
Michael BeachJanuary 22, 2018
