Tag Archive: Marketing

The Nielsen CMO Report 2018: The Roadmap for Marketers Who Lead

June 20, 2018 1:07 am Published by Leave your thoughts

Key findings from the Nielsen CMO (Chief Marketing Officer) report:
1) 79% plan on investing more in marketing analytics this year
2) 74% have little to no confidence that they have the right marketing technology in place
Importance of marketing and measurement technologies:
1) Reach and Frequency — 82%
2) Ad viewability — 73%
3) Data Management Platforms — 63%