Low angle view of professional style football on yard line of field under stadium lights

Super Bowl Streaming Viewership Poised To Surge

The big question: How much will streaming grow compared to last year?

Streaming viewership by year (YoY change):
1) 2014–531K
2) 2015–973K (↑ 83%)
3) 2016–1.4M (↑ 44%)
4) 2017–1.7M (↑ 21%)
5) 2018–2.6M (↑ 53%)

Streaming share of total viewership by year:
1) 2014–0.5%
2) 2015–0.9%
3) 2016–1.3%
4) 2017–1.5%
5) 2018–2.5%

Streaming viewers for Fox Sunday afternoon (YoY change):
1) 2017–115K
2) 2018–240K (↑ 108%)

Streaming viewers for NBC Sunday night (YoY change):
1) 2017–176K
2) 2018–318K (↑ 81%)

Streaming share of total viewership by network:
1)
Thursday night (Amazon) — 3.4%
2) Sunday night (NBC) — 1.6%
3) Sunday afternoon (Fox) — 1.3%

Our prediction: Total streaming grows 50% YoY (3.9M) accounting for 3.5% of total viewership.

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us