Super Bowl LV Wings

Super Bowl LV Parties: By the Numbers

Big question #1: How will the pandemic impact Super Bowl watch plans?

Quick answer: 48% plan to watch from home with their immediate family.

Share of viewers watching Super Bowl with others outside of their household according to IRi:
1) 2020 – 22%
2) 2021 – 17%

Plans to Watch This Year's Super Bowl Varies By Generation

Total expected Super Bowl party spending (YoY growth) according to National Retail Federation:
1) 2011 – $10.1B (↑ 13%)
2) 2012 – $11B (↑ 9%)
3) 2013 – $12.3B (↑ 12%)
4) 2014 – $12.4B (↑ 1%)
5) 2015 – $14.3B (↑ 15%)
6) 2016 – $15.5B (↑ 8%)
7) 2017 – $14.1B (↓ 9%)
8) 2018 – $15.3B (↑ 9%)
9) 2019 – $14.8B (↓ 3%)
10) 2020 – $17.2B (↑ 16%)
11) 2021 – $13.9B (↓ 19%)

Super Bowl Party Spending

Wow: 7 out of 10 Super Bowl watchers plan to overindulge in food today.

Asking for a friend: How do we define overindulge?

Quick answer: 10,821 calories or 4.5 times the recommended calorie intake!

Big question #2: What is the party favorite this year?

Quick answer: Chicken wings.

Price for a 40-pound bag of chicken wings (YoY growth) according to Darren Rovell (a trusted source):
1) 2020 – $75
2) 2021 – $125 (↑ 67%)

Quick math on chicken wing consumption during the Super Bowl:
1) ≈114M viewers
2) $3B in estimated chicken wing spend
3) 1.4B pounds of wings consumed
4) 4.5 wings/pound
5) 6.4B wings consumed
6) 56 wings/viewer (seems high)
7) $26 average wing spend/viewer
8) $4.70 for average 10-wing order

PSA: The Google Maps tells Mr. Screens he is 402 miles away from the closest Roosters location. Some spicy garlic (all drums of course) on dry ice would be much appreciated!

Roosters a fun, casual joint

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