SB

Super Bowl LII Ratings Will Be Super, But Not A Record

The Super Bowl should break 100M viewers but may decline compared to 2017.

Viewership for the regular season was down 10% compared to 2017.

Viewership comparison for NFL playoffs (% change from 2017):
1)
Wild Card Round: ↓ 12%
2) Division Round: 18%
3) Conference Championship: ↓ 8%

Viewership for past 10 Super Bowls:
1)
2017 — NE-ATL (FOX): 111.3M
2)
2016 — DEN-CAR (CBS): 111.9M
3)
2015 — NE-SEA (NBC): 114.4M
4)
2014 — SEA-DEN (FOX): 112.2M
5)
2013 — BAL-SF (CBS): 108.7M
6)
2012 — NYG-NE (NBC): 111.4M
7)
2011 — GB-PIT (FOX): 111.0M
8)
2010 — NO-IND (CBS): 106.5M
9)
2009 — PIT-ARIZ (NBC): 98.7M
10)
2008 — NYG-NE (FOX): 97.5M

The big question. What % of viewership will come from streaming?

2% of the total audience came from streaming in 2017.

Streaming viewership by year (% of total):
1) 2014–531K (0.5%)
2) 2015–973K (0.9%)
3) 2016–1.4M (1.3%)
4) 2017–1.7M (1.5%)

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