SBLII

Super Bowl Least-Watched Championship Since 2009

Viewership ↓ 7% compared to 2017.

Average minute audience for TV:
1) Peak: 112.3M (4th quarter)
2) Average: 103.4M
3) Halftime show: 106.6M

Source of total audience (h/t: @MediumBuying):
1) TV (NBC): 103.4M (88%)
2) Out of home: 12.2M (10%)
3) Streaming: 2.02M (2%)
4) TV (Universo): 543K (<1%)

Streaming share by year:
1) 2014–531K (0.5%)
2) 2015–973K (0.9%)
3) 2016–1.4M (1.3%)
4) 2017–1.7M (1.5%)
5) 2018–2.0M (1.7%)

Growth rate for streaming:
1) 2015–83%
2) 2016–44%
3) 2017–23%
4) 2018–17%

There were 49 minutes and 36 seconds of ads.

19 ads (31% of total) ran for 60s+.

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