comcast

Streaming TV Viewers Complete 98% of All Video Ads, According to New Study

Who is Freewheel? FreeWheel is a video ad tech company focused on connected TV. They were purchased by Comcast in 2014 for $320m.

This study had some interesting findings for connected TV households including:
1) 23 years younger than linear TV
2) $10,000 higher annual salary

The most interesting finding from an advertiser perspective was that 98% of ads on connected TV are viewed to completion.

More on this topic. FreeWheel Report Calls OTT Better Form of TV Advertising

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