Streaming

Streaming TV explodes

Streaming share of TV viewing according to Nielsen:
1) 
2018-Q3 – 10%
2) 
2019-Q4 – 19%

Video streaming share by platform according to Nielsen:
1) Netflix – 31%
2) 
YouTube – 21%
3) 
Hulu – 12%
4) 
Amazon – 8%
5) 
Other – 28%

Number of paid streaming video services according to Nielsen:
1) 
Zero – 8%
2) 
One – 32%
3) 
Two – 30%
4) 
Three plus – 30%

Average time spent w/ video (YoY growth) according to Nielsen:
1) 2018-Q3 – 5h 24m
2) 
2019-Q3 – 5h 22m (↓ 1%)

Average time spent w/ video by screen (% of total):
1) Live TV  –  3h 56m (73%)
2) OTT/Connected TV – 0h 55m (17%)
3) Smartphone  – 0h 16m (5%)
4) Desktop/Laptop  – 0h 7m (2%)
5) Tablet  – 0h 8m (3%)

Average time spent w/ media (YoY growth):
1) 2018-Q3 – 10h 30m
2) 
2019-Q3 – 11h 54m (↑ 13%)

Daily hours of usage by age group:
1) 18–34 – 10h 05m
2) 
35–49 – 11h 56m
3) 
50–64 – 13h 10m
4) 
65+  – 12h 48m
5) 
18+  – 11h 54m

More #1: Streaming Accounts for 19% of Total TV Viewing With Netflix Leading the Pack, Nielsen Says

More #2: Streaming Accounts For 19% Of Total Viewing, Netflix Accounts For A Third Of That

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