Musci Streaming

Streaming Surge Turns U.S. Recorded-Music Sales Up to $11 Billion

Music industry retail revenue (YoY growth) according to the RIAA:
1) 
2010 – $7.0B (↓ 10%)
2) 2011 – $7.1B (↑ 1%)
3) 2012 – $7.0B (↓ 1%)
4) 2013 – $7.0B (↑ 0%)
5) 2014 – $6.7B (↓ 4%)
6) 2015 – $6.7B (↑ 0%)
7) 2016 – $7.6B (↑ 13%)
8) 2017 – $8.8B (↑ 16%)
9) 2018 – $9.8B (↑ 11%)
10) 2019 – $11.1B (↑ 13%)

Fun: The same view broken down by format via Statista.

Source of music industry retail revenue (YoY growth):
1) 
Streaming – 80%
2) 
Physical – 10%
3) 
Digital downloads – 8%
4) 
Synch – 2%

Streaming revenue for the music industry (YoY growth):
1) 2016 – $4.0B
2) 2017 – $5.7B (↑ 43%)
3) 2018 – $7.4B (↑ 30%)
4) 2019 – $8.8B (↑ 19%)

Streaming subscribers for the music industry (YoY growth):
1) 2015 – 11M
2) 
2016 – 23M (↑ 110%)
3) 2017 – 35M (↑ 56%)
4) 2018 – 47M (↑ 33%)
5) 2019 – 60M (↑ 29%)

Quick math on music streaming:
1) 1.5T 
songs streamed in 2019
2) $8.8B in streaming revenue
3) $0.006 per stream
4) 60M streaming subscribers
5) $5.9B in streaming subscription revenue
6) $98.25/subscriber/year
7) $8.19/subscriber/month

More #1: Jimmy Iovine Knows Music and Tech. Here’s Why He’s Worried.

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us