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State of the Screens

Voice Assistant Use Reaches Critical Mass

By August 23, 2019No Comments

A recent report from eMarketer estimates that 78M individuals in the U.S. will use a smart speaker this year.

U.S. smart speaker users by year (YoY growth):
1) 
2017 – 46M
2) 
2018 – 66M (↑ 43%)
3) 2019P – 78M (↑ 18%)
4) 2020P – 85M (↑ 9%)
5) 2021P – 89M (↑ 5%)

Top smart speaker tasks according to Social Lens Research:
1) Getting directions
2) Making phone calls
3) Listening to music
4) Finding nearby stores

In the market?  The team at Axios has you covered with this feature comparison.

More #1: Facebook Approached Netflix, Disney to Support TV Chat Device

More #2: Smart speaker adoption in US reaches 66M units, with Amazon leading

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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