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State of the Screens

US Time Spent with Media 2018

By November 2, 2018No Comments

The average adult will spend 12h 6m with media in 2018 according to a new report from eMarketer.

Time spent with media by year:
1)
2016–12h 03m
2)
2017–12h 07m
3)
2018P — 12h 08m
4)
2019P — 12h 09m
5)
2020P — 12h 11m

Digital media will overtake traditional with 52% of total time.

Time spent with media by medium:
1)
Digital — 6h 19m (52%)
2)
Traditional — 5h 49m (48%)

Digital video is the fastest growing segment adding 7m of additional daily usage over the past year.

Time spent with digital video by year (% growth):
1)
2016–1h 11m (↑ 15%)
2) 2017–1h 19m (↑ 11%)
3) 2018P — 1h 26m (↑ 9%)
4) 2019P — 1h 32m (↑ 7%)
5) 2020P — 1h 38m (↑ 6%)

Time spent with TV by year (% growth):
1)
2016–4h 5m (↓ 2%)
2) 2017–3h 56m (↓ 4%)
3) 2018P — 3h 45m (↓ 5%)
4) 2019P — 3h 36m (↓ 4%)
5) 2020P — 3h 31m (↓ 2%)

Keep in mind: Even though time spent with TV is declining it still accounts for 72% of video usage.

Digital share of time spent with video by year:
1) 2016–23%
2)
2017–25%
3)
2018P — 28%
4)
2019P — 30%
5)
2020P — 32%

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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