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State of the Screens

Top ‘Live-Streamers’ Get $50,000 an Hour to Play New Videogames Online

By May 30, 2019No Comments
Wow: Top celebrity gamers can earn $50K per hour for playing a new game over a live stream!

Video game live-streamed hours on Twitch by year according to Newzoo (YoY growth):
1)
2017–6.3B
2)
2018–8.9B (↑ 41%)

Quick math on watching people play video games vs. reading:
1)
16.8 minutes/day/person reading for 15+
2) 102 hours/year/person reading for 15+
3) 251M individuals 15+ in the U.S.
4) 25.7B hours/year of reading for all 15+ individuals in the U.S.
5) 8.9B
hours/year of watching other people play video games (assuming all 15+ AND U.S.)
6) Total reading time is 2.9X total time spent watching other people play video games

Obvious caveats for above Twitch numbers:
1)
Some hours are outside U.S.
2) Some hours are for under-15

More #1: Esports is Having a Cultural Breakout Thanks to Overwatch — But It Has a Long Way to Go

More #2: Gaming Goes Mainstream, but Play Varies by Gender and Age

More #3: Microsoft’s New Xbox One S Won’t Play Videogame Discs

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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