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State of the Screens

Super Bowl 2022 Parties: By the Numbers

By February 17, 2022No Comments

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Top Super Bowl food according to Mr. Screens fan index:
1) 2021 – Chicken Wings
2) 2022 – Skyline Chilli

PSA: Please do not shotgun cans of Skyline…unless you think it will help the Bengals win!

Speaking of inflation chicken wings: The #2 Super Bowl food is up 26% vs. last year’s (already) inflated price.

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Big question #1: Where do people plan to watch the Super Bowl this year?

Quick answer: 40% plan to watch the big game with members outside their household.

Total expected Super Bowl party spending (YoY growth) according to National Retail Federation:
1) 2013 – $12.3B (↑ 12%)
2) 2014 – $12.4B (↑ 1%)
3) 2015 – $14.3B (↑ 15%)
4) 2016 – $15.5B (↑ 8%)
5) 2017 – $14.1B (↓ 9%)
6) 2018 – $15.3B (↑ 9%)
7) 2019 – $14.8B (↓ 3%)
8) 2020 – $17.2B (↑ 16%)
9) 2021 – $13.9B (↓ 19%)
10) 2022 – $14.6B ( 5%)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.