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State of the Screens

Snapchat is adding more big-name TV channels, including HBO

By May 2, 2018No Comments

Time Warner (HBO, Turner, Warner Brothers, etc.) has agreed to create around 10 original shows for Snapchat.

The deal is worth $100m.

Coming soon to Mrs. Screen’s iPhone Plus!

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.