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State of the Screens

Roku Rising: Streaming Spike Drives Record User Numbers

By August 13, 2020November 15th, 2021No Comments

Key numbers from Roku’s earnings:
1) 3.2M
 active accounts added in Q2
2) 43.0M total active accounts
3) 46% YoY increase in advertising revenue
4) 66% YoY increase in streaming hours

Roku active accounts (YoY growth):
1) 2017-Q2 – 15.1M
2) 2018-Q2 – 22.0M (↑ 46%)
3) 2019-Q2 – 30.5M (↑ 39%)
4) 2020-Q2 – 43.0M (↑ 41%)

Roku advertising revenue (YoY growth):
1) 2017-Q2 – $46M
2) 2018-Q2 – $90M (↑ 96%)
3) 2019-Q2 – $168M (↑ 86%)
4) 2020-Q2 – $245M (↑ 46%)

Roku advertising revenue per account (YoY growth):
1) 2017-Q2 – $3.05
2) 2018-Q2 – $4.10 (↑ 35%)
3) 2019-Q2 – $5.50 (↑ 34%)
4) 2020-Q2 – $5.69 (↑ 4%)

Roku total streaming hours (YoY growth):
1) 2017-Q2 – 3.5B
2) 2018-Q2 – 5.4B (↑ 54%)
3) 2019-Q2 – 8.8B (↑ 63%)
4) 2020-Q2 – 14.6B (↑ 66%)

Roku streaming hours per account (YoY growth):
1) 2017-Q2 – 232
2) 2018-Q2 – 250 (↑ 8%)
3) 2019-Q2 – 308 (↑ 23%)
4) 2020-Q2 – 340 (↑ 10%)

Roku advertising revenue per streaming hour (YoY growth):
1) 2017-Q2 – $0.013
2) 2018-Q2 – $0.016 (↑ 25%)
3) 2019-Q2 – $0.018 (↑ 9%)
4) 2020-Q2 – $0.017 (↓ 6%)

More #1: Roku Outperforms Ad Industry, Says TV Spend Won’t Recover Until ‘Well Into’ 2021

More #2: Roku’s ‘Neutral Platform’ Days Are Over

More #3: Roku Is A “Strong Gatekeeper” In Streaming, But Could Be Crushed By Big Tech

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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