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State of the Screens

Research: State of the Screens Industry Pulse Survey H2 2021

By May 5, 2022No Comments

Cross Screen Media, in conjunction with the Benchmark Company, surveyed industry players (including many SOTS readers!) across agencies, brands, and networks on topics including:

1) Key trends and expectations for the video advertising industry
2) Expected shifts in cross screen spend and allocation
3) How expectations compare between ad buyers and networks

Read our recently released report!

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.