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State of the Screens

Pew Research Center: Local TV News Fact Sheet

By May 9, 2018No Comments

Pew Research Center does a deep dive on the State of the News Media with a specific focus on local news.

Local TV station revenue normally follows a cyclical pattern based on the political cycle.

Station Revenue by year (TV only):
1)
2010 — $19.4b
2)
2011 — $17.9b
3)
2012 — $20.3b
4)
2013 — $18.4b
5)
2014 — $20.0b
6)
2015 — $18.5b
7)
2016 — $20.6b
8)
2017 — $19.8b*
9)
2018 — $21.1b*

Digital revenue broke $1b for the first time in 2016.

Air time dedicated to news continues to grow (hours per day):
1)
2003–3.7
2)
2008–4.6
3)
2013–5.3
4)
2016–5.7 (↑ 54% since 2003)

More on this topic. Local Advertising Revenues Will See Double-Digit Increases, Surpass $174 Billion by 2021

Top platforms for $174b local spend (% of total):
1) Direct Mail: $37.1b (25%)
2) Local TV: $20.9b (14%)
3) Online / Interactive: $18.6b (11%)
4) Newspapers: $16b (11%)
5) Mobile: $16b (11%)
6) Local Radio: $15.6b (10%)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.