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State of the Screens

Netflix Again Tops Forecasts for Subscriber Growth

By February 26, 2018No Comments

Netflix beat Wall Street estimates (again) by adding 5.3m subscribers vs. a projection of 4.4m.

More on this topic. Netflix Has Secret Weapon in Hollywood’s Multibillion-Dollar Arms Race

84% of growth and 51% of total subscribers are international.

Previously on SOTS. Disney’s Building Its Own Netflix. Everyone Else Might, Too

Disney makes roughly $12/month from every cable TV subscriber in the U.S.

Netflix makes roughly $9/month from all 104m subscribers and has a direct relationship with the customer.

Our prediction. Netflix will pass Disney in subscriber/affiliate revenue over the next year.

They are also planning on releasing 80 movies in 2018!

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.