Skip to main content

ScreenBytes Executive Interview Series are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

Music Streaming Hitting All The Right Notes

By October 1, 2020No Comments

Mid-year revenue (YoY growth) for music industry according to the RIAA:
1) 
2017-1H – $4.2B
2) 
2018-1H – $4.6B (↑ 10%)
3) 2019-1H – $5.4B (↑ 17%)
4) 2020-1H – $5.7B (↑ 6%)

Source of music industry retail revenue:
1) 
Streaming – 85%
2) 
Physical – 7%
3) 
Digital downloads – 6%
4) 
Synch – 2%

Mid-year streaming revenue (YoY growth):
1) 
2016-1H – $1.7B
2) 
2017-1H – $2.7B (↑ 59%)
3) 2018-1H – $3.4B (↑ 26%)
4) 2019-1H – $4.3B (↑ 26%)
5) 2020-1H – $4.8B (↑ 12%)

Mid-year streaming subscribers (YoY growth):
1) 
2015-1H – 11M
2) 
2016-1H – 20M (↑ 88%)
3) 2017-1H – 32M (↑ 55%)
4) 2018-1H – 44M (↑ 39%)
5) 2019-1H – 58M (↑ 33%)
6) 2020-1H – 72M (↑ 24%)

Digital music services by monthly listeners (YoY growth) according to eMarketer:
1) Spotify – 79M  (↑ 20%)
2) Pandora – 58M (↓ 8%)
3) Amazon Music – 46M (↑ 18%)
4) Apple Music – 35M (↑ 6%)

Ad spending on radio (YoY growth) according to eMarketer:
1) 2017 – $14.3B
2) 
2018 – $14.2B (↓ 1%)
3) 2019 – $13.9B (↓ 2%)
4) 2020P – $10.4B (↓ 25%)
5) 2021P – $12.2B (↑ 17%)
6) 2022P – $12.1B (↓ 1%)
7) 2023P – $11.9B (↓ 1%)
8) 2024P – $11.8B (↓ 1%)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

Leave a Reply