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State of the Screens

MSNBC scores a primetime cable news ratings sweep for the first time ever

By April 19, 2018No Comments

News viewership continues to explode.

Primetime viewership for May 15–19
1)
MSNBC — 2.44m viewers
2) Fox News — 2.41m viewers
3) CNN — 1.65m viewers

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.