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State of the Screens

Lining up the Data for Linear TV

By February 20, 2019No Comments

Local spending on programmatic TV according to Videa:
2016 — $1B
2021P — $14B

Quote from Shereta Williams– President @ Videa:
“I have a firm belief that TV is heading toward a more multi-platform solution… If I’m a buyer, I want to buy all the impressions around. I think we’re laying the foundation on the linear side to allow impressions from linear and digital to be bought simultaneously.”

Flashback: The TV Ad Industry Agrees It’s Ready for an Overhaul, According to New Survey

% concerned that their organization will not be able to keep up:
1) Media reps — 68%
2) Media agencies — 50%
3) TV stations — 39%

Local video ad spend in 2022 (% of total):
1) Television: $29.8B (80%)
2) Digital: $5.3B (14%)
3) Other: $2.0B (6%)

Listen: NBCU’s Linda Yaccarino on What’s Next in TV and Video Advertising

More #1: How TiVo is moving past the set-top box to lead the advanced TV advertising charge

More #2: Buyers And Broadcasters Are Impatient, But Recognize Nielsen And Comscore Have ‘A Tough Road’

More #3: How Will TV Advertising Become More Data-Driven?

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.