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State of the Screens

How This 7-Year-Old Made $22 Million Playing With Toys

By December 18, 2018No Comments
Who is the highest paid YouTube star? If you guessed 7-year old Ryan of Ryan Toysreview then you are correct.

Wow: Ryan has more than 17.3M followers who have watched him “unbox” toys 26B times!

Wait wut? A 7-year got paid $22M last year to open toys???

Top 10 YouTube stars by earnings for 2018:
1)
Ryan ToysReview — $22.0M
2)
Jake Paul — $21.5M
3)
Dude Perfect — $20.0M
4)
DanTDM — $18.5M
5)
Jeffree Star — $18.0M
6)
Markiplier — $17.5M
7)
Vanoss Gaming — $17.0M
8)
Jacksepticeye — $16.0M
9)
PewDiePie — $15.5M
10)
Logan Paul — $14.5M

Total YouTube earnings for top 10:
1)
2017 — $127M
2)
2018 — $181M (↑ 42%)

More #1: YouTube’s most popular videos of 2018

More #2: How YouTube’s Year-in-Review ‘Rewind’ Video Set Off a Civil War

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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