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State of the Screens

FreeWheel: Q3–2018 Video Monetization Report

By December 24, 2018No Comments

FreeWheel (a Comcast company) recently released their video ad trends report for Q3–2018.

Ad views vs. video views:
1)
Video views — ↑ 18%
2)
Ad views — ↑ 26%
3)
Ad load — ↑ 7%

Share by format:
1)
Full episodes (>5m) — 56%
2)
Live — 33%
3)
Clips (<5m) — 11%

YoY growth by format:
1)
Live — ↑ 56%
2)
Full episodes (>5m) — ↑ 27%
3)
Clips (<5m) — ↓ 20%

Share by device:
1)
OTT — 41%
2)
Smartphone — 19%
3)
STB VOD — 17%
4)
Desktop — 16%
5)
Tablet — 7%

YoY growth by device:
1)
Smartphone — ↑ 63%
2)
OTT — ↑ 45%
3)
Tablet — ↑ 12%
4)
STB VOD — ↑ 11%
5)
Desktop — ↓ 4%

OTT growth: Another recent study from Beachfront Media showed 1,640% YoY growth for OTT ad impressions which has the TV industry rejoicing.

The next big thing: Hulu is opening up its video ad inventory to programmatic through supply-side partner Telaria.

More #1: Big 2018 Just a Sampling of Connected TV’s Potential

More #2: No Need to Future Sell in TV

More #3: Hulu Turns Advertising Into A ‘Strategic Advantage’

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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