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State of the Screens

Fox News Plans to Launch Fox Nation Streaming Service

By February 26, 2018No Comments

Fox News Channel is preparing to launch a standalone streaming service called Fox Nation.

Fox Nation will not contain the same content from the standard Fox News broadcast due to contracts with pay-TV providers. Rather it will be an extension targeting super fans.

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Monster revenue. Fox News generates $1B+ in annual profit.

% of revenue by source:
1) Pay-TV subscription — 64%
2) Advertising — 36%

The average age of cable TV news viewers:
1) Fox News — 65
2) MSNBC — 65
3) CNN — 60

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Fox News has the highest primetime ratings on cable (2.5m) and costs the average cable subscriber $1.55/month. ESPN averages 1.9m in primetime and costs $7.86. The average cable subscriber pays 5X more per month for a channel that they are 30% less likely to watch.

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.