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State of the Screens

Facebook Says Users Turn to the Platform During Commercial Breaks When They’re Watching TV

By April 24, 2018No Comments

Facebook did a study of usage behaviors based on users that were actively watching specific television shows.

Usage more than doubled during commercial breaks:
During Show — 7–11%
During Commercials — 13–25%

Shocking! Video ads are less popular than regular videos.
1) Video Ads — 5.7 seconds
2) Regular Videos — 16.7 seconds

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.