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State of the Screens

Everyone You Know Just Signed Up for Netflix

By April 30, 2020No Comments

Netflix subscriber growth in 2020-Q1:
1) 
Projected – 7.2M
2) 
Actual – 15.8M

Netflix subscribers (% of total):
1) 
International – 112.9M (62%)
2) U.S./Canada – 70.0M (38%)
3) Total – 182.9M

Netflix subscriber growth in 2020-Q1 (% of total):
1) International – 13.5M (85%)
2) U.S./Canada – 2.3M (15%)
3) Total – 15.8M

Netflix subscribers by quarter (YoY growth):
1) 2015-Q1 – 62.3M
2) 
2016-Q1 – 81.5M (↑ 31%)
3) 2017-Q1 – 94.4M (↑ 16%)
4) 2018-Q1 – 118.9M (↑ 26%)
5) 2019-Q1 – 148.9M (↑ 25%)
6) 2020-Q1 – 182.9M (↑ 23%)

Wow: Netflix added 34M subscribers over the past year!

Big question: Did something happen in March???

Sign up growth rate increase between February and March according to ANTENNA:
1) Disney+ – ↑ 108%
2)
 Netflix – ↑ 93%
3) HBO – ↑ 72%
4) Hulu – ↑ 50%
5) CBS All Access – ↑ 23%
6)
 Starz – ↑ 20%
7) Showtime – ↑ 11%
8) Apple TV+ – ↑ 2%

Share of subscribers that also use Netflix according to MoffettNathanson/HarrisX:
1) 
Disney+ – 87%
2) 
Hulu – 81%
3) 
Apple TV+ – 81%
4) 
Amazon Prime Video – 78%

Video: Netflix is making staying at home ‘a little more bearable’

More #1: Netflix CEO Expects Slower Subscriber Growth in Second Half 2020 After COVID-19 Bump

More #2: Netflix’s Streaming Gains May Grow Amid Virus Crisis, Analyst Forecasts

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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