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State of the Screens

eMarketer: Time Spent With Media 2019

By June 6, 2019No Comments

Time spent with media by year according to eMarketer:
1) 2016–12h 03m
2) 2017–12h 07m (↑ 1%)
3) 2018–12h 08m (↑ 0%)
4) 2019P — 12h 09m (↑ 0%)
5) 2020P — 12h 13m (↑ 1%)
6) 2021P — 12h 13m (↑ 0%)

Time spent with media by medium (%of total):
1)
Digital — 6h 35m (54%)
2)
TV — 3h 35m (29%)
3)
Radio — 1h 20m (11%)
4) Print — 0h 20m (3%)
5) Other — 0h 19m (3%)

Time spent with digital video by year (% growth):
1) 2016–1h 11m (↑ 15%)
2) 2017–1h 19m (↑ 11%)
3) 2018–1h 29m (↑ 13%)
4) 2019P — 1h 37m (↑ 9%)
5) 2020P — 1h 43m (↑ 6%)
6) 2021P — 1h 49m (↑ 6%)

Time spent with TV by year (% growth):
1) 2016–4h 5m (↓ 2%)
2) 2017–3h 56m (↓ 4%)
3) 2018–3h 44m (↓ 5%)
4) 2019P — 3h 35m (↓ 4%)
5) 2020P — 3h 29m (↓ 3%)
6) 2021P — 3h 22m (↑ 3%)

Digital share of time spent with video by year:
1) 2016–23%
2) 2017–25%
3) 2018–28%
4) 2019P — 31%
5) 2020P — 33%
6) 2021P — 35%

More: What Happens in an Internet Minute in 2019?

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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