Pay-TV subscriber growth in 2018-Q3 according to MoffettNathanson:
1) Traditional pay-TV — ↓ 1.1M
2) Streaming pay-TV — ↑ 414K
3) Total pay-TV — ↓ 709K
Quote from Steve Burke– CEO @ NBCUniversal:
“the growth of the virtual MVPDs is starting to plateau, at least in the last month.”
Traditional pay-TV growth by quarter:
1) 2018-Q3 — ↓ 1.1M
2) 2018-Q2 — ↓ 415K
3) 2018-Q1 — ↓ 305K
Findings from a recent survey by Hollywood Reporter/Morning Consult:
1) 56% say cable TV is unaffordable
2) 90% say cost is the most important factor
Watch: Most Americans Consider Cable TV “Unaffordable,” Finds ‘THR’/Morning Consult Poll
Flashback: Who Killed the Great American Cable-TV Bundle?
Traditional pay-TV subscribers by year according to Bloomberg Intelligence:
1) 2012–100.6M
2) 2013–100.4M
3) 2014–99.9M
4) 2015–98.5M
5) 2016–96.5M
6) 2017–95.2M
The average cable bill has risen to $106.20 per month.
Source of pay-TV:
1) Cable — 52%
2) Satellite — 34%
3) Phone — 10%
4) Streaming — 4%
More #2: Hanging on by a Cord
More #3: Pay TV and SVOD co-exist. Time for them to co-habit.
