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State of the Screens

Comscore Expands To All Scripps Stations

By December 24, 2018No Comments

There was big news recently in the local TV measurement space in the ongoing battle between Nielsen and comScore.

First, E.W. Scripps is adopting comScore across their 33 stations.

Second, Hearst is re-upping with Nielsen across their 30 stations.

Finally, CBS is thinking about dropping Nielsen on both the national and local front (14 stations). This appears to be more of a negotiating ploy but would be impactful none the less.

More #1: FCC OK With Gray/Raycom Merger

More #2: The TV of Tomorrow Show Looks at The Local TV Of Tomorrow

More #3: CBS Stations Go Direct-to-Consumer

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.