Skip to main content

Screen Wars Thought Leader Interviews are also available on

SpotifyApple PodcastGoogle Podcast
State of the Screens

Comcast Spotlight: The [TV] Viewership Report (Q1 2019)

By August 8, 2019No Comments

Worth your time: Comcast Spotlight has pulled together viewership data from 17M HH.

Interesting: The average household watched 34 different networks over the quarter, and 70% of all viewing occurred outside the top 5 (ESPN, etc.).  Also, 304 different networks were the “most-watched” in at least 1 HH out of the 17M.

Average daily TV viewing hours according to Comcast Spotlight (YoY growth):
1) 2018-Q1 – 6h 4m
2019-Q1 – 6h 25m (↑ 6%)

Average daily live TV viewing hours (YoY growth):
1) 2018-Q1 – 5h 19m
2019-Q1 – 5h 32m (↑ 4%)

Average daily VOD/DVR TV viewing hours (YoY growth):
2018-Q1 – 0h 45m
2019-Q1 – 0h 53m (↑ 18%)

Share of viewing hours for live vs. time-shifted in 2019-Q1:
Live – 86%
VOD/DVR – 14%

Share of viewing hours by channel type in 2019-Q1:
1) Cable – 65%
Broadcast – 30%
Premium (HBO, etc.) – 5%

Unique VOD titles watched per month (YoY growth):
1) 2016 – 53K
2) 2017 – 76K (↑ 44%)
3) 2018 – 83K (↑ 9%)
4) 2019 – 105K (↑ 27%)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

Leave a Reply