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State of the Screens

As Netflix surges, original content is the new black. But licensed shows still take the crown

By August 21, 2018No Comments
% of new titles that are Netflix originals by year:

1) 2016–15%
2)
2017–25%
3)
2018–43%

Flashback #1: Netflix’s Dilemma: Marketing 700 New Original Series Is A Lot Harder Than Making Them

How much content does $8B buy? The answer from Netflix appears to be 700 original TV shows and 80 original movies.

Quick math: That is a pace of 1 original show every 13 hours and 1 original movie every 5 days.

Flashback #2: Apple Goes to Hollywood. Will Its Story Have a Happy Ending?

Original scripted shows by year (% change YoY):
1) 2009–210
2) 2010–216 (↑ 3%)
3) 2011–266 (↑ 23%)
4) 2012–288 (↑ 8%)
5) 2013–349 (↑ 21%)
6) 2014–389 (↑ 12%)
7) 2015–422 (↑ 9%)
8) 2016–455 (↑ 8%)
9) 2017–487 (↑ 7%)
10) 2018P — 500+ (↑ 3%+)

More #1: Netflix, Amazon Video, and Xfinity are accidentally re-creating cable TV

More #2: Pivoting to TV is the new pivoting to video

More #3: A Six Point Plan for HBO (The Future of HBO, Pt. II)

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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