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State of the Screens

Apple’s TV industry embrace was an inevitable surprise

By January 16, 2019No Comments
The big news: Apple Airplay and iTunes are going to be available on smart TVs from Samsung, LG, Sony and Vizio.

Why this is happening: Apple TV has fallen behind rivals such as Roku, Amazon and Google which limits the customer base for its iTunes business. This becomes even more important if/when Apple launches its much-rumored streaming video offering.

Apple revenue in 2018-Q4:
1) iPhone — $37.2B
2) Services — $10.0B

Our crystal ball: Apple pushes this move forward and makes its apps available on Amazon and/or Roku. Crazy you say? A red line has been crossed with iTunes running on Android TVs (Sony) so why not!

Video: Apple’s surprise TV plan is cooperating

More: Samsung to Add iTunes Movies App to Its 2019 Smart TVs

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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